We chose Sustainable Development Goal 12 (SDG 12) from the United Nations’ Sustainable Development Goals (UN SDGs) for several persuasive reasons. SDG 12 focuses on Responsible Consumption and Production, emphasising the importance of using sustainable practices when consuming and producing goods and resources.

Ideally, This Goal aligns with our mission to raise awareness about waste since it addresses the fundamental cause of the problem: how we consume and produce food. Our campaign’s Goal is to educate people about the environmental consequences of waste while promoting ethical consumption habits. SDG 12 focuses on waste reduction, resource efficiency, and sustainable lifestyles.

Choosing SDG 12 for our campaign highlights the importance of responsible consumption and production approaches in reducing food waste and promoting global sustainable development objectives. We wanted to create three separate artefacts conveying the same idea through various lenses. Through these artefacts we wanted to come all together as a team and with one goal is to raise awareness on food waste by combining humour and photography.

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