SDG 15: Life On Land. Research on the sustainable development of the land, the protection of ecological diversity, and the maintenance of the balance between human and nature development. The project combines innovative art and design to promote awareness of Sustainable Development Goal 15 (Life On Land). Through a pop-up book reflecting on humans’ impact on nature, a billboard combining Earth Hour and eco-animals highlighting biodiversity, a coffee brand campaign advocating sustainable consumption, and a green building concept model demonstrating environmentally friendly resource use. We aim to deepen public understanding of the importance of environmental protection and inspire action. Together, these works demonstrate the urgency of protecting the ecological balance of the Earth and encourage the public to contribute to the conservation of biodiversity and the restoration of land.

3D Model

Billboard

Campaign

Luckin’s seeded cup holders were chosen as the focus of this campaign because it is closely related to the concept of environmental protection. In our response to the SDG-15 initiative, we need to focus on the relationship between human beings and nature, and how to promote the sustainable use of ecosystems, sustainable management of forests, prevention of desertification, reversal of land degradation, and conservation of biodiversity.

The aim of this campaign is to arouse public awareness of ecological conservation through the promotion of eco-friendly seed cup sets, and to encourage people to reduce environmental pollution and carbon emissions by reducing the use of disposable coffee cups and promoting tree planting. Luckin’s seed cup sleeves were chosen as the vehicle for this campaign because Luckin, as a well-known coffee chain brand, has wide influence and a good social image. By partnering with such an environmentally conscious company, we can leverage its strong brand influence to spread the concept of environmental protection to a wider audience.

In addition, Luckin’s seeded cup sleeves are innovative and practical, not only reducing the use of disposable cup sleeves, but also stimulating people’s interest and participation in ecological conservation. By planting seeds on the seed cup cover, consumers can enjoy coffee while participating in environmental protection actions, thus arousing their concern and attention to environmental protection issues.

Seeded cup holders design

Pop-up Book