The campaign plan section describes the promotional programme of our event, the audience, and the effects that will be presented. For this purpose, we created a press release to promote our event. It opens the channels for the distribution of the event, videos, and posters, increasing the heat and promoting our art activities in the fastest and most efficient way. The visual part of our work (images and videos) was inspired by the Gaia hypothesis and referenced previous works. By personifying the victims of climate change and showing the process and consequences of climate change from different perspectives, it allows people to reflect and resonate, which in turn spreads the idea and changes the public’s behaviour. The videos emphasise the suffering of individuals under climate change, and the pictures anthropomorphize and emphasise the macro. Moreover, by organising offline activities, we weigh up the publicity methods, call the public to action, demonstrate environmental protection, attract more attention, and improve the efficiency of communication.

We hope to achieve the goal of mitigating climate change by raising public awareness and taking action.

Video

Press Release

Poster

Campaign